Our Services

Management Consulting & Trading

From Strategy to Execution: Business Strategy, Brand Strategy, Marketing Plan, Sales Plan, Execution, Performance Review.

We bring extensive experience in sales and marketing, supported by a customer network spanning Europe, Asia, and the Americas. Our commercial reach extends from Italy across key markets including Germany, Austria, Switzerland, France, Spain, Portugal, the United Kingdom, Central and Eastern Europe, the CIS region, East and Southeast Asia, and North and South America.

We understand the specific dynamics of each market, including consumer taste preferences, packaging expectations, naming conventions, pricing structures, sales channels, promotional strategies, trade environments, key industry events, and seasonal consumption patterns.

Our work is centered on business development. Core areas of expertise include business strategy, brand development, market and channel positioning, marketing mix optimization, portfolio architecture, packaging strategy, omni-channel marketing, business planning and controlling, and business intelligence. We also advise on OCM funding opportunities.

Procurement

From Producer to Importer, Retailer or Consumer

We support clients across multiple continents in sourcing wine, beer, spirits, liqueurs, and other alcoholic and non-alcoholic beverages.
Through our extensive network of producers in Italy and internationally, we maintain direct access to up-to-date market intelligence, including consumption trends, bulk wine pricing, dry goods costs, bottling fees, freight rates, and lead times.

We collaborate with approximately fifty wineries across Italy’s principal production regions. This close integration with the supply chain allows us to monitor cost and price developments at every stage of an appellation’s value chain. We are experienced in evaluating and controlling production costs, negotiating pricing and commercial terms based on wine quality, packaging, and volumes, and selecting reliable, quality- and service-oriented suppliers. We also manage the efficient exchange of technical, regulatory, and commercial documentation.
We maintain bi-weekly contact with partners in around thirty countries, ensuring a constant understanding of evolving market conditions and trade dynamics.

Event Management

We regularly visit wineries and participate in major wine events across Europe and Asia, ensuring continuous exposure to producers, vintages, and evolving market dynamics. Each year, we attend leading international trade fairs, including Wine Paris, ProWein Düsseldorf, Vinitaly Verona, and Vinexpo Asia. We also take part in specialized events such as Grandi Langhe, Amarone Opera Prima, Fête des Grands Vins de Bourgogne, Grands Jours de Bourgogne, and Matter of Taste. Combined with our winery visits, these activities enable us to taste and evaluate thousands of wines from a broad spectrum of producers.

Alexander serves as a jury member at numerous international wine competitions, including the Berliner Wine Trophy, Mundus Vini, Concours des Grands Vins du Monde (Mâcon), Concours International de Lyon, and the Asia Wine Trophy.

Trade Shows & Wine Tastings

We specialize in the organization and management of wine events and tastings tailored to both trade professionals and wine enthusiasts. We have extensive experience in the Chinese market, where our local partners have organized more than twenty events across key cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, Suzhou, Xuzhou, Xi’an, and Chengdu, representing individual wineries as well as collective producer groups.

Masterclasses & Seminars

We design and deliver wine seminars and masterclasses for wineries and professional audiences. Our Shanghai-based partner, Stephen Li, is widely recognized as one of China’s leading wine educators. He delivers professional Italian wine qualification programs and advanced training courses for industry professionals and dedicated wine consumers.

Amarone della Valpolicella

Amarone della Valpolicella is a comprehensive guide to one of Italy’s most prestigious wines and to the extraordinary territory where it is produced.

The result of extensive research and direct experience in the region, this Second Edition presents more than 300 wineries, over 200 of which have been personally visited by the author.

The book explores Valpolicella through its different valleys and production areas, providing an extensive overview of its wineries, vineyards, wines and people. Each section helps the reader understand the remarkable diversity of a territory that extends from the historic Valpolicella Classica to Valpantena and the eastern valleys.

Alongside detailed winery profiles, the book examines the history, geography, grape varieties and winemaking traditions of Valpolicella, with particular attention to Amarone della Valpolicella, as well as Valpolicella, Valpolicella Ripasso and Recioto.

Maps, photographs, vintage information and practical reference material complement the winery profiles, making the book both an introduction for wine enthusiasts and a detailed guide for professionals wishing to explore Valpolicella in greater depth.

More than a catalogue of producers, Amarone della Valpolicella is an invitation to discover the landscape, history and remarkable diversity behind one of the great wines of Italy.