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About

Divino CBEC SRL

Passion, knowledge, and dedication, shaped by curiosity and an open perspective. From strategy to execution.

Divino CBEC SRL stands for Divino Cross Border Eno-Commerce.

We specialize in the sales, marketing, and sourcing of Italian wines, along with other alcoholic and non-alcoholic beverages. We assist clients in selecting products that align with their portfolio strategy and market positioning. At the same time, we support producers in positioning their brands and wines according to the structure and dynamics of each target market, identifying appropriate distribution partners.


Our advisory services cover strategy, branding, business planning and controlling, sales development, marketing, and logistics. We also design and manage wine events for both B2B and B2C audiences.
In addition, we write and publish books dedicated to Italian wines and appellations.

Our Team

Our team is connected to a global wine industry and wine trade network and has first hand access to market intelligence and insights. Our approach is skills and experience based. In today’s volatile global environment costs and prices sometimes change significantly throughout the year.

We have a detailed understanding of production costs starting from vineyard management, vinification, bulk wine prices, packaging, aging, bottling, shipping, distributing and promoting. We continuously renegotiate and update prices and terms as soon as any significant cost component changes. We anticipate problems on both the producers and the trade side and make sure communication flows smooth and seamless

We are always looking for the next thing: new wines, packagings, sales and marketing channels, promotion formats.

Alexander brings over 23 years of experience in the Italian wine industry, in both domestic and international sales. He began his career at Gruppo Italiano Vini, where he managed subsidiaries in Germany, the Czech Republic, the United Kingdom, and China. At Santa Margherita, he was responsible for Sales and Marketing. In 2016, Alexander founded his own business, followed by the establishment of Divino CBEC SRL in 2020. He also serves as a judge at several international wine competitions.

Alexander Hofer

Founder & CEO

+393484059313
alex@divino.global

Erik Hofer

Export Manager

+393389181993
erik@divino.global

Beatrice Sertorio

Export Manager

+393474435778
beatrice@divino.global

Our Values

We place the interests of our customers and partners at the center of everything we do. We are committed to maintaining high standards of service, integrity, and ethical conduct. Our operations are designed to be cost-efficient while preserving quality and reliability. We build long-term relationships founded on trust, transparency, and mutual respect.
Our competence is grounded in information, experience, and continuous market engagement. We act proactively, rely on real-time intelligence, and respond promptly with precision and accountability. We conduct ongoing business in approximately twenty countries across Central and Eastern Europe, Asia, and North America, with additional projects under development in South America and Africa.

We collaborate with producers across Italy’s principal wine regions, including Friuli Venezia Giulia, Veneto, Trentino-Alto Adige, Lombardia, Piemonte, Emilia-Romagna, Toscana, Marche, Abruzzo, Umbria, Campania, Puglia, Sicilia, and Sardegna. Our international partnerships extend to Champagne, Burgundy, Mosel, Pfalz, Weinviertel, Chile, and Argentina.

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